Something that can help to achieve a coherent and meaningful collection is to be in an inspirational mood. When a designer is in the right mood, they can instinctively embody feeling and emotion into their designs / fashion products.
What can that mood be? … After determining the mood, how can it be interpreted? … How to find the connection between emotions and production? …
First, I will tell you a story: one of my first fashion collections taught me a technique that I have applied to other collections since then. Also, we need to understand that a successful fashion collection is the happiness and fulfillment felt at each step to achieve the goal. Then comes commercial success, which is not irrelevant, but it is not the topic I will approach today…
Here is my story: when I was a fashion student, I used to live in a town where many houses had large bougainvillea branches hanging onto the street. In my country (Venezuela), we call them Trinitarian. These trees are well known for having abundant three-petal flowers, with the most vibrant colors I’ve seen.
I always love them, and by the time I was going to make this collection, they were very flowery. As I said, these branches hung partially filling the dark gray street with its typical white line right in the middle. The sunshine emphasized the tree colors: fuchsia, magenta, and white. It was something that hypnotized me as I passed by.
By that time, I was studying fashion design. That semester planning, my teacher told us that we should develop a collection.
The guidelines were to study a fashion label and develop a design proposal according to its style. I don’t remember how, but I found myself researching Calvin Klein, which, of course, has a very minimalist style.
I knew that I would use that picture of the bougainvillea branches that made me stop every morning to see their color for a while, which was full of intensity and contrasts.
During my research, I learned that bougainvillea is native to the Amazon rainforest in Brazil. Coincidentally the creative designer of the Kalvin Klein was also from Brazil. It couldn’t be more of a synchronicity. My emotion increased immensely.
My color palette was between the vibrant flowers and the sober gray asphalt, symbolizing the combination of “city and nature.”
The guidelines giving in class were to design under the “minimalist style.” So I knew I would use clean lines. It was not enough to get the inspiration using the color palette and the few lines of the three-petal flowers, which were also minimalist. I wanted to represent the nerves of the petals on the fabric print. So then, the fabric would look like made by the petals.
The large size trims gave the final touch. They were part of the collection proposal, which in its previous collections had used large buttons. So, I wanted to follow the game they had raised using large accessories.
Through this story, I am explaining that the mood of a design is defined only with research. That way, it is easier to find the mood for your collection. All you have to do is be in contact with your emotions to get it. Take a few seconds to observe deeper the things you love. They can inspire you to make something that will hypnotize and inspire others too.
It doesn’t need to be something that you know a lot, nor excite everyone like it excites you. What it will move other people is your design proposal, so it must be full of passion.
I think designs arise in our minds when starting drawing since the inspiration comes from the previous research.
I hope you enjoyed this story.
If anything, you can contact me at @AnaelyAcademia
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